Index

Image / concept campaign

Gentle Monster x JoJo

Two universes that already share a language — extreme silhouette, absolute confidence — put in one frame to see which of them blinks.

Year
2026
Kind
Image
Role
Concept, art direction, generative production
Frames
9:16 reel, 4:3 product stills

The format problem

A look assembled one element at a time.

The campaign argues that the eyewear is not an accessory but the last piece of a character. So the reveal is staged as a build: same face, same light, one addition per frame.

Five portraits of the same model in sequence, each adding one element: a track top, a patterned shirt, a horseshoe headband, star-spiked chrome eyewear, and finally the completed illustrated look.
Build / five states
Product shot of sculptural chrome eyewear with pale blue lenses and star-shaped spikes at each temple, resting on a white surface.
Product / It Man
The horseshoe is Steel Ball Run, the stars are the eyewear, and the final frame is drawn rather than rendered — the exact point where the model stops being a model and becomes a character.

Open the work

Case study board Figma / mood and storyboard Published reel Instagram / 9:16

Structure

What if these two collide?

The crossover is argued in three moves, each one pushing further from photography and closer to the page.

  1. Act I

    The object

    Chrome, star-spiked, and already closer to a Stand than to a product.

  2. Act II

    The wearer

    A figure built element by element until the eyewear is the only thing left to add.

  3. Act III

    The panel

    The photograph gives way to ink, and the campaign lands inside its source material.

How it was built

Pipeline.

Boarded as a crossover, generated as a continuous character, and finished with an illustrated pass so the last frame reads as a panel.

Board

Reference, wardrobe, and the order of the build held on one Figma board.

Generate

Midjourney for the sculptural eyewear and for each state of the character build.

Style

A final illustrated pass, so the closing frame lands as a comic panel rather than a photograph.

Export

Vertical cut for feed, with the product still carried at full width.